Importance of Property Description
Words are literally enchanting. Once you have got the hold on how to string them together, it wouldn’t take you enough time to lure a myriad of customers all at once. While listing the property for selling purpose, most of the times, people emphasize more on the design or the layout, whether it is a flyer or an online ad. However, one of the essential aspects that you may forget is weaving the right word to form an attractive property description so that buyers won’t be able to resist themselves for getting in touch instantly.
So, if you are putting your property for sale, these below-mentioned tips will help you form an enthralling property description.
How to start?
Whether you are a neophyte or an ingenious in writing, going tongue-tied while penning down the starting words is nothing but frequent. So, to make it easier for yourself, start by providing an eye-catching headline to your description. It shouldn’t be more than 6-7 words, but make sure that it is attractive enough to invigorate the readers.
And then, elaborate the best aspects of your property. Of course, every property comprises of something which makes it unique from other real estates in the market. So, comprehend that factor of your property and highlight it. Also, make sure that the first sentence is striking. It will hook-up your buyers straight away.
And then, narrate the amenities and facilities that your property has. It should compel your buyers to approach you. Also, answer ‘why’ on behalf of your buyers. Mention the benefits that they can avail of purchasing your property.
What things to keep in mind while writing/explaining the stuff?
Use Adjectives
A thorough and attractive description does not allow you to brag about your property and write the factors that aren’t even present there. This can debunk your lies instantly if the buyer takes a tour. To make it look more attractive, use adjectives, like an alluring abode for your loved ones, instead of a good house for your family.
Get to the point
Mention the essential information in first few lines. Don’t waste your and your buyers’ time by describing those aspects that are already visible in the pictures. Instead, write about something which your buyers would like to know at the first place, like the number of rooms, recent renovations, fireplace, pool, garage, etc. Tell them about the prices that you are offering in comparison with your neighbors.
Avoid unclear terms
Putting up a home-selling ad on the internet or in the newspaper can be a taxing task as you can anticipate a myriad of unnecessary calls, asking about simplest of details. So, try to avoid unclear terms that would create a mess afterward. Add everything that is necessary, like location, buildings in the vicinity, what all is included, and more.
Unclothe the advantages
People who read property descriptions try to look at beneficial aspects more than anything. They are interested in nothing but knowing how they are going to get advantages if they are investing in your property. So, make sure that you are adding all the points that seem advantageous for your prospective buyer.
Watch for abbreviations
While abbreviations are good and can save a lot of time, it is even possible that they might become incomprehensible. You don’t have to use abbreviations all the time and everywhere. It will make the entire description obscure and vague. So, try to avoid using abbreviations as much as you can.
How to explain the Property Features?
Now that you are done with the introductory part, then comes the time to talk about other features. Make sure that you are not leaving any aspect unnoticed. Explain the essential aspects in detail, such as:
- Number of bedrooms
- Bedrooms that have attached bathrooms, or number of separate bathrooms
- Location of the property
- Size of the property
- Additional aspects, if you have any, like a garage, yard, fireplace, patio, pool, etc.
- Latest renovations or updates
- Unique physiognomies, like picturesque location, lake-facing, etc.
Also, you must emphasize on these things adequately and not just write pointers (if you think that pointers may make it appear out to be obscure). And then, you can even talk about the interior features, like the flooring type, bookcases, lights, wall paints (if you have some unique texture), and more.
After that, you can describe the outside space. How is the lawn? Is there a balcony? Does your backyard have a pool?
You can even consider your target audience in this context. For example, you can talk about how the backyard of your property will be accurate for barbeque parties. Or, how comforting it will be if elders want to rest there during winters.
How to finish?
As much as you highlight the beginning, you must even put the ending to the limelight. The only intention of a striking call-to-action is to evoke the readers and convert them into buyers. Don’t leave any stone unturned in making the readers realize that this is the golden opportunity and they must grab it right away before it is too late for them.
You can even include your phone number, or email address to elicit people so that they would get in touch with you. One of the recommended ways to write a call to action is:
CTA = Verb + Benefits
Make sure that it is short, crisp, and catchy. Also, to test the worthiness, let someone read it. If that person doesn’t feel the urge to contact you right away, then know that you must change something. Figure it out and you are set to go.